Color of the weekCalke Green · Farrow & Ball No. 34

Blackberry

Sherwin-Williams · SW 7577

LRV4.81
Hex#533640
RGB83 · 54 · 64
WarmthWarm
UndertoneDeep plum with a magenta undertone
FamilyPurples
CollectionSherwin-Williams

In real rooms

Credited & tagged

BlackberrySW 7577
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How it reads

Blackberry SW 7577 is a very dark plum in Sherwin-Williams' red family, rated for interior and exterior use. Sherwin-Williams gives an LRV of 4.81.

In the John Ruggiero Studio living room on this page, photographed by Gieves Anderson, it covers the walls of a tall, moody room with a painted ceiling, ochre velvet seating and amber curtains.

What Blackberry is

Blackberry SW 7577 sits in Sherwin-Williams' red family, with a hex of #533640 and an LRV of 4.81.

Sherwin-Williams gives no written description. Compositepaint.com describes it as a warm magenta tone that reads close to black on a wall.

How it behaves in light

With an LRV under 5 it absorbs almost all light. Its plum and magenta notes show mainly in direct daylight or under warm bulbs.

Compositepaint.com notes it picks up colour from nearby trim, floors and light, so sample it in place.

Where to use it

In the John Ruggiero Studio living room on this page, photographed by Gieves Anderson, Blackberry wraps tall walls under a painted ceiling, with ochre velvet seating, amber curtains and a deep rose rug.

Warm golds and ambers make the plum glow rather than recede, a useful lesson for any very dark wall colour.

What it sits next to

Compositepaint.com lists Benjamin Moore Dark Purple 2073-10, Behr Wild Manzanita and Hirshfield's Concord Grape as close matches.

On this site, compare it with Portola Poe, another deep plum used by John Ruggiero Studio, and Farrow & Ball Brinjal.

Compare

Settled, side by side

Questions

What colour is Blackberry?
A very deep plum. Sherwin-Williams files it in its red family, and compositepaint.com describes a warm magenta tone that reads close to black.
What is the LRV of Blackberry?
4.81, according to Sherwin-Williams, which makes it one of the darkest colours on this site.
Where does Blackberry work best?
Rooms meant to feel enclosing: compositepaint.com notes it can feel heavy in low light, which suits a den, dining room or evening living room like the one on this page.
Is there a Benjamin Moore match for Blackberry?
Compositepaint.com lists Benjamin Moore Dark Purple 2073-10 as a close match.
Can I get a sample of Blackberry?
Yes. Samplize sells a peel-and-stick sample, linked on this page.

Painted a room in Blackberry?

Add it to the reference library — credited to you, photographed in honest light.

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Reviewed by The Color Digest editors · @thecolordigest
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