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How it reads
Preference Red No. 297 is a Baroque red that Farrow & Ball calls the deepest and richest of its reds. It is named after Preference Paints, the company's original trade name.
In the Olivia Emery kitchen on this page, photographed by Boz Gagovski, it covers the cabinetry, including glass-fronted wall cupboards, alongside a green marble splashback and brass pendant lights.
What Preference Red is
Preference Red No. 297 is a Baroque red from Farrow & Ball, which calls it the deepest and richest of its reds. The name nods to Preference Paints, the company's original trade name.
Sophie Chapman of The Vawdrey House, speaking to Livingetc, calls it "a stunning combination of red, purple, and pink all in one".
How it behaves in light
With an LRV around 7.5 (Samplize's figure), it absorbs most of the light that reaches it. Expect a wine or oxblood tone rather than a bright red.
We have not found designer commentary on how it shifts between north- and south-facing rooms, so sample it on the walls or doors you plan to paint.
Where to use it
In the Olivia Emery kitchen on this page, photographed by Boz Gagovski, it covers all the cabinetry, from the tall units to the glass-fronted wall cupboards. Emery told Homes & Gardens the clients "wanted to be really brave with color".
Homes & Gardens also lists it among the best reds for kitchen cabinetry, and Livingetc recommends it for adding depth to small rooms.
What it sits next to
Farrow & Ball suggests Joa's White No. 226 as a partner, and says it also pairs with Paean Black and Sulking Room Pink. In the kitchen here it sits with green marble and brass.
On this site, compare it with Brinjal, Dinner Party and Margaux. Cross-brand, compositepaint.com rates Benjamin Moore Ruby Dusk 1267 as a close match.
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Settled, side by side
Room guidesKitchen paint colors, in real kitchens · Dining room paint colors, in real dining rooms
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