The Color Digest · Compare
Settled, side by side
Dune White
Benjamin Moore · 968
The wall white that stays out of the way
Pure White
Sherwin-Williams · SW 7005
The white that stays out of the way
In real rooms
Every room, each colorThe difference
Read from the numbersPure White is the lighter of the two at LRV 84, 2 points above Dune White at LRV 82. Dune White leans warm where Pure White reads neutral. Both belong to the whites family. For a whole room, Pure White is the safer, more forgiving choice thanks to its higher LRV, while Dune White is the bolder pick.
How they read
In their own wordsDune White is a versatile off-white with hushed cream undertones and just enough beige-grey to keep it balanced — neither too yellow nor too cool. With an LRV near 82 it keeps a room bright and open, which is why it works so well as a whole-wall color behind bolder furniture and art.
Pure White is one of Sherwin-Williams' most-specified whites for a simple reason: it has almost no agenda. A trace of grey keeps it from glaring, a trace of warmth keeps it from turning blue, and at LRV 84 it is bright without being stark. It is the white you choose when the art, the furniture or the view is the point.