The Color Digest · Compare
Settled, side by side
Swiss Coffee
Benjamin Moore · OC-45
The warm white everyone starts with
Pure White
Sherwin-Williams · SW 7005
The white that stays out of the way
In real rooms
Every room, each colorThe difference
Read from the numbersSwiss Coffee and Pure White share the same LRV of 84, so they bounce light almost identically. Swiss Coffee leans warm where Pure White reads neutral. Both belong to the whites family.
How they read
In their own wordsSwiss Coffee is the warm white by which other warm whites are measured. With an LRV near 84 it stays bright and open, but a slight yellow-beige undertone keeps it creamy rather than clinical — the look of fresh cream rather than fresh snow.
Pure White is one of Sherwin-Williams' most-specified whites for a simple reason: it has almost no agenda. A trace of grey keeps it from glaring, a trace of warmth keeps it from turning blue, and at LRV 84 it is bright without being stark. It is the white you choose when the art, the furniture or the view is the point.