Settled, side by side
Comparisons
- White Dove vs Swiss CoffeeWhite Dove (LRV 83.16) vs Swiss Coffee (LRV 81.91): which is warmer, which is brighter, and which designers reach for, with both shown in real rooms.
- White Dove vs Chantilly LaceWhite Dove (LRV 83.16) vs Chantilly Lace (LRV 90.04): Benjamin Moore's soft warm white against its cleanest white, compared by designers and shown in real rooms.
- Pure White vs Extra WhiteSherwin-Williams Pure White (LRV 84) vs Extra White (LRV 86): which is warmer, which reads icy in north light, and which designers prefer for walls and trim.
- Chantilly Lace vs Pure WhiteBenjamin Moore Chantilly Lace (LRV 90.04) vs Sherwin-Williams Pure White (LRV 84): crisp vs softly warm, compared by designers and shown in real rooms.
Deep Secret
Benjamin Moore · CSP-625
Pure White
Sherwin-Williams · SW 7005
In real rooms
Every room, each colorThe difference
Read from the numbersPure White is the lighter of the two at LRV 84, 72.4 points above Deep Secret at LRV 11.64. Deep Secret leans cool where Pure White reads neutral. Deep Secret is a gray, Pure White a white. For a whole room, Pure White is the safer, more forgiving choice thanks to its higher LRV, while Deep Secret is the bolder pick.
How they read
In their own wordsDeep Secret is a dark charcoal grey with a clear blue undertone — Benjamin Moore files it in the blue family and calls it 'your new favorite gray'. It comes from the Color Stories collection, whose full-spectrum formulas shift more with the light than standard paints.
Pure White is one of Sherwin-Williams' most-specified whites for a simple reason: it has almost no agenda. A trace of grey keeps it from glaring, a trace of warmth keeps it from turning blue, and at LRV 84 it is bright without being stark. It is the white you choose when the art, the furniture or the view is the point.