Color of the weekCalke Green · Farrow & Ball No. 34

Settled, side by side

Southwest Pottery

Benjamin Moore · 048

Preference Red

Farrow & Ball · No. 297

16.56
LRV
7.54
Southwest Pottery is 9 points lighter
#975F57
Hex
#6F4449
151 · 95 · 87
RGB
111 · 68 · 73
Warm
Warmth
Warm
Brown and red tones of kiln-fired clay; some see a hint of violet
Undertone
Deep red with purple and pink notes
Red
Family
Red
Benjamin Moore Classics
Collection
Farrow & Ball

In real rooms

Every room, each color

The difference

Read from the numbers

Southwest Pottery is the lighter of the two at LRV 16.56, 9 points above Preference Red at LRV 7.54. Both read warm. Both belong to the red family. For a whole room, Southwest Pottery is the safer, more forgiving choice thanks to its higher LRV, while Preference Red is the bolder pick.

How they read

In their own words

Southwest Pottery 048 is a deep clay red from Benjamin Moore's Classics collection, described by the brand as "a nuanced hue that captures the brown and red tones of kiln-fired clay". Its LRV is 16.56, so it is a properly deep colour.

Preference Red No. 297 is a Baroque red that Farrow & Ball calls the deepest and richest of its reds. It is named after Preference Paints, the company's original trade name.

Compare instead

Same family, other pairings

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